ABOUT US
Organic Cotton classics. A new philosophy of essentials and intimates.
Cou Cou is a philosophy and lifestyle brand offering organic cotton intimates and elevated essentials for your everyday, that don’t compromise comfort for confidence and style. Always and forever, made from 100% Organic Cotton.
Founded by Rose Colcord in 2021, Cou Cou bridges the gap between everyday underwear and top-drawer basics, reclaiming our intimates and redefining daily essentials for a new generation of women—celebrating the embodied female experience, every day. As a certified B Corp and member of 1% for the Planet, Cou Cou is committed to reducing the impact of our most disposed-of garments. We offer timeless, seasonless essentials made from 100% Organic Cotton: a premium, sustainably-sourced fabric that’s free from synthetics, harsh dyes, and chemicals. It’s naturally breathable, hypoallergenic, and non-toxic.
Not just a brand, but a way of being, Cou Cou believes in the beauty of doing less, better. This philosophy of essentialism means creating fewer, better-made pieces that serve a purpose. Designed with intention, your Cou Cou's are made to be lived in, loved and worn on repeat. Because your most-worn pieces should be your most-loved ones too and every day is worth wearing your favourites.