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Woman in white lingerie standing in a doorway with one leg raised.
White spaghetti strap top on a white background
Woman wearing a white sleeveless top and underwear set on a plain background
White strappy top worn by a person on a white background
White lace-trimmed top worn by a person
White spaghetti strap top worn by a person on a plain background
White spaghetti strap top on a white background

Flirty & romantic. Inspired by vintage 90s lingerie, The Babydoll Cami features the sweetest a-line silhouette and flirty bow-tie back. Consciously made from 100% Organic Cotton Voile & French Lace.

Fabric & Care

Effortless & romantic, our dreamy Cotton-Voile collection reimagines your classic vintage favorites in super-soft & semi-sheer 100% Organic Cotton Voile and French lace.

To take care and keep your Cou Cou's looking cuter, for longer, just wash your pieces on gentle, lay flat to dry & voilà! These more gentle care methods aren’t just better for your Cou Cou's, they’re better for the planet, too.

Designed in London. Made in Morocco.

Size & Fit

Relaxed A-line tank inspired by ’90s lingerie, featuring floral French lace trim, breast seam detailing, and an open bow-tie back that cinches for the perfect fit.

The Babydoll Cami is considered true to size, but if in between sizes, we’d recommend sizing down as the top has a relaxed/loose fit on body.

In order of appearance: Lexee wears a S, Alice wears an XS.

Organic Cotton

We founded Cou Cou to reduce the environmental impact of our intimates & everyday essentials. To take responsibility for the whole life cycle of your Cou Cou’s, we make all our pieces with the highest quality, super-soft 100% Organic Cotton — a sustainably-sourced fabric that’s also completely compostable. 

The most soft, breathable fabric for everyday wear & gynecologist recommended. Our organic cotton is a natural fibre, grown without any pesticides, fertilizers, gmo seeds ( or any of that stuff!)– making your Cou Cou’s not only good for the planet, they’re good for you, too.

Shipping & Returns

Free Standard on orders £150+, under £150 £4 Standard / £9 Express. Duties & taxes included.

14-day returns in original condition. Gift cards & sale items are non-refundable. Full Return Policy here.

XS
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the babydoll cami

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100% ORGANIC COTTON

We make all your Cou Cou’s with the highest quality, super-soft 100% Organic Cotton — a sustainably-sourced fabric that’s also compostable, too. Good for you, good for the planet. Because everyday is worth wearing your favorites.

CONSCIOUSLY MADE

Currently only 2% of intimates are sustainably sourced. We founded Cou Cou to reduce the environmental impact of our intimates & everyday essentials. By focusing on quality over quantity, designing for longevity & conscious consumption, we hope to make your most disposed-of garments a little less disposable.

YOUR NEW FAVORITES

Bid adieu to those old multi-packs & say “bonjour” to your new, everyday intimate-essentials! We believe everyday is worth wearing your favorites.That’s why we design your Cou Cous to give you all the comfort and coverage you deserve—without compromising on cuteness.

FOR YOU, NOT THEM

Made by women, for women. Our mission is to reclaim the narrative of our intimates and celebrate our female, embodied experience. Everyday. We believe that, as women, we feel our most beautiful when we’re our most comfortable, and that our most-worn pieces should be our most-loved ones, too.