About Us
Hi! We’re Cou Cou and we’re redefining daily undies for a new generation of women. We make elevated, intimate essentials that bridge the gap between your lingerie and underwear drawers, so you don’t need to compromise comfort for cuteness.
Our mission is to reclaim the narrative of our intimates and celebrate our embodied female experience, everyday.
We founded Cou Cou to reduce the impact of our intimates. To take responsibility for the whole life cycle of our undies, we make our Cou Cou's from 100% Organic Cotton, a sustainably-sourced fabric that’s also completely compostable. By designing for longevity, promoting conscious consumption, and operating through transparency, we hope to make our most disposed-of garments a little less disposable.