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Cou Cou! Enjoy a free Cou Cou Scrunchie & free Standard Shipping on orders over $150/£150/€150.

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Enjoy your free Scruchie & standard shipping! You are £150 away from a free Cou Cou Scrunchie & free standard shipping.
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The perfect everyday brief, redefined á la Cou Cou with nostalgic romance. Fit to perfection & consciously made with 100% GOTS Certified Organic Cotton.
Fabric & Care

Consciously made with the highest quality, super-soft 100% GOTS Certified Organic Cotton.

Fabric: 100% GOTS Organic Cotton Jersey
Gusset: 100% GOTS Organic Cotton
Picot Trim: 70.4% Polyamide and 29.6% Spandex

To take care and keep your Cou Cou's looking cuter, for longer, just wash your pieces on gentle, lay flat to dry & voilà! These more gentle care methods aren’t just better for your Cou Cou's, they’re better for the planet, too.

Designed in London. Made in Portugal.

Size & Fit

The perfect low-mid rise fit. Finished with a picot trim & our signature baby bow.

The Brief: Cotton Jersey runs slightly small. We recommend sizing up for comfy coziness.

In order of appearance: Lilou wears The Brief in XS. Sylvie wears XL.

Organic Cotton

We founded Cou Cou to reduce the environmental impact of our intimates & everyday essentials. To take responsibility for the whole life cycle of your Cou Cou’s, we make all our pieces with the highest quality, super-soft 100% GOTS Certified Organic Cotton — a sustainably-sourced fabric that’s also completely compostable. 

The most soft, breathable fabric for everyday wear & gynecologist recommended. Our organic cotton is a natural fibre, grown without any pesticides, fertilizers, gmo seeds ( or any of that stuff!)– making your Cou Cou’s not only good for the planet, they’re good for you, too.

Shipping & Returns
SHIPPING
Enjoy free standard shipping & a free signature Pointelle Scrunchie with all orders now through December 9, 2024. Standard shipping is available to the UK, US, EU, CA & AUS.

Please allow 1-2 business days before your order ships for standard processing.


RETURNS
We accept returns that are requested within 14 days of receiving the item(s).
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the brief

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Intimate essentials for everyday. Consciously made with 100% GOTS Certified Organic cotton.

GOTS ORGANIC COTTON

We make all your Cou Cou’s with the highest quality, super-soft 100% GOTS Certified Organic Cotton — a sustainably-sourced fabric that’s also compostable, too. Good for you, good for the planet. Because everyday is worth wearing your favorites.

CONSCIOUSLY MADE

Currently only 2% of intimates are sustainably sourced. We founded Cou Cou to reduce the environmental impact of our intimates & everyday essentials. By focusing on quality over quantity, designing for longevity & conscious consumption, we hope to make your most disposed-of garments a little less disposable.

YOUR NEW FAVORITES

Bid adieu to those old multi-packs & say “bonjour” to your new, everyday intimate-essentials! We believe everyday is worth wearing your favorites.That’s why we design your Cou Cous to give you all the comfort and coverage you deserve—without compromising on cuteness.

FOR YOU, NOT THEM

Made by women, for women. Our mission is to reclaim the narrative of our intimates and celebrate our female, embodied experience. Everyday. We believe that, as women, we feel our most beautiful when we’re our most comfortable, and that our most-worn pieces should be our most-loved ones, too.